June 01, 2012
A study conducted by members of the National Retail Federation (NRF) Student Association found that technology use in shopping among 18- to 25-year olds is grossly exaggerated. The group of students, from LIM College’s NRFSA chapter, presented the survey results at the National Retail Federation’s 101st annual convention in New York.
According to the study, titled “Shopping Trends Among 18- to 25-Year Olds,” more than 68 percent of the 18- to 25-year olds surveyed prefer shopping in bricks-and-mortar stores over shopping online.
The study did find, however, that young adults are using the Web to gather information (66 percent).
The study also found that 23 percent of those surveyed shop from a tablet or smart phone.
Additionally, the indicated that the 18- to 25-year old is not as impulsive as commonly believed, finding that 66 percent like to think about their purchases before buying.
With regards to social media, this consumer will “like” a brand on Facebook, but more than 88 percent do not yet want to shop via Facebook/Twitter.
