LIM College students recently designed a display for the Safira boutique located in The Dream Downtown Hotel in New York.
Erin Meade and Jeanna Brandt created the display as part of a project for professor Grailing King’s “Visual Merchandising: History, Theory and Practice” course. Inspired by the music scene, they embellished the boutique façade with album covers from the ’50s, ’60s and ’70s, and framed the entry and the windows with 33LP albums. They used a total of 250 items for their creation, which they purchased at a discount from Westsider Records.
“Growing up, I was surrounded by records, music and the whole hippie scene,” Meade said. “The concept just felt right. I feel that this fits perfectly with the style of The Dream Hotel, which is extremely chic and trendy. I am thrilled with the results.”