design:retail | LIM College Creates Display for National Stationery Show

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LIM College Creates Display for National Stationery Show
June 05, 2012

LIM College’s visual merchandising department participated in the National Stationery Show at the Javits Center in New York from May 20-23 with paper fashions and a “red carpet runway.”

Students Carinne Cusanelli, Dorothy Lamboy, Ron Domantay and Melissa Mauer, along with professors Marjorie Lee Woo, Grailing King, Monica Rakocy and Eric Feigenbaum, created the 1,600-sq.-ft. display for the Best New Products at the show.

"Our display employed a dynamic Hollywood red carpet theme, which included an LIM College ‘step and repeat,’ and two life-size and eight miniature handcrafted paper fashions," said Eric Feigenbaum, department chair at LIM College.

This was the fifth year that the college's visual merchandising department partnered with George Little Management, the producers of the National Stationery Show, to stage this presentation and give students an opportunity for real-world experience. The process included several client meetings, two brainstorming sessions, a design and development session, specification, purchasing and installation.

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