design:retail | FIT Students Create Barbie Installation

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FIT Students Create Barbie Installation
June 02, 2012

Fifteen seniors from New York’s Fashion Institute of Technology (FIT) were named winners in Mattel’s Barbie Play With Fashion contest. The students were challenged to create clothes, accessories, photos, storefront windows and model-size rooms for Mattel’s Barbie and Ken. Three winners were selected from each of the five FIT programs that participated: fashion design, interior design, jewelry design, photography, and visual presentation and exhibition design.

The finalists’ designs were developed into a two-story, multimedia installation, which went on display at the Fred P. Pomerantz Art and Design Center in New York on May 10.

The installation features Barbie and Ken fashions made of non-traditional materials on life-size mannequins, models of new rooms for Barbie’s Dreamhouse, full-size replicas of furniture, as well as photos and short films with Barbie and Ken.

Joe Zee, creative director for Elle, named the top three FIT student winners from each of the five programs in a ceremony following the exhibit’s opening. First-place winners included: Maor Tapiro, fashion design; Jessica Mazur, interior design; Veronica Zhou, jewelry design; Loreal Prystaj, photography, Elyse Falato, visual presentation and exhibition design.

The installation will be on display through Sept. 3.



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