design:retail | Devang Shah: Parsons Student

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Devang Shah: Parsons Student
June 05, 2012

The class divided themselves into three groups: fold, fill and weave. I was in fold—by far the largest group. Designers love origami, what can you say?

As the vision evolved, we all had different metaphors to describe what we saw in our minds—clouds, tree canopies, starfish, flowers—we were a very nature-oriented group.

I was interested in doing something intricate, but without too much variation in colors and shapes. I'm a minimalist, but I love texture and depth.

Usually in projects with many people, there are so many variables that it is difficult to find focus as a group. Picking one material and sticking with it was a great way to begin the process and eliminate a lot of headache—thanks Moorhead & Moorhead and Parsons!

We worked out the seating, structure, and connections—all designed for easy transport—very quickly and organically.

Ultimately, the whole installation glowed internally from the high-intensity spotlights on the convention floor. It was a very ethereal moment.

—Devang Shah is working on his masters of architecture at Parsons School of Design. He worked with a group of fellow graduate and undergraduate Parsons students to create this installation, which was presented at the 2012 International Contemporary Furniture Fair (ICFF) in New York at the Javits Center. Sponsored by Carnegie Fabrics, the installation was constructed entirely of Xorel fabric.  



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