design:retail | Zzz’s By Ashley Opens First Store

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Zzz’s By Ashley Opens First Store

Zzz’s By Ashley unveiled its first-ever freestanding retail store on June 7. Located at 83 Skokie Valley Rd. in Highland Park, Ill., the new store is designed to transform the way people shop and purchase mattresses. It features a relaxed, spa-like environment, offering customers sleep tips, which are displayed throughout the store, and emphasizing mattress construction types rather than mattress brands.