design:retail | Under Armour to Debut New Store Format

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Under Armour to Debut New Store Format
February 07, 2013

Baltimore-based Under Armour Inc. will introduce its Under Armour Brand House concept in Baltimore on Feb. 16. The 8,000-sq.-ft. store will be located at Harbor East, and will feature men’s, women’s and youth apparel, as well as footwear and accessories. The design of the store will be aimed at highlighting head-to-toe product stories, utilizing lighting, focused product assortments and cutting-edge technology.