Design Leaders 2012

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Tobin Starr + Partners

Deborah Ford, Marketing & Design
1435 W. Morehead St., Ste. 240
Charlotte, NC 28208

Telephone: (704) 377-5200
Fax: (704) 377-5201

2011 Total Annual Billings: $2,100,000
2011 Retail Design Billings: $1,489,400
2011 Retail Square Footage: 272,500

Year Established: 2000

Number of Employees: 17

New Stores: 9
Renovated Stores: 1
Rollout Projects: 106
Vendor Shops: 1
Other Projects: 6 shop-in-shops, 2 design standars

Services Provided:
Architecture, store design/planning, project management, signage/graphics design, document/roll-out coordination, strategic marketing/research, branding & identity design

Apparel Specialty Stores: 1%
Non-Apparel Specialty Stores: 64%
Restaurant/Food Service: 31%
Vendor Shops: 1%
Other: 1% shop-in-shops, 1% design standards

Percentage of Work Outside the U.S.: 20%
International Work Done: Canada, Mexico

Leading Retail Clients: Pandora Jewelry, Brixx Wood Fired Pizza, Emeril's e2 eatery, Zoës Kitchen, HUE, Mellow Mushroom

Most Exciting Project of 2011: Pandora Jewelry's North American rollout and expansion. As corporate architect for Pandora Jewelry's North American division, Tobin Starr + Partners oversees all design work. With a massive expansion project underway, more than 70 stores have opened in the last nine months, and more than 100 are scheduled for 2012. The Dutch-based jewelry company focuses on quality jewelry for every woman. As such, the stores are designed to be warm, inviting and comfortable. Glowing vignettes beckon shoppers to try on metal and jeweled pieces. The central display area sits under the "signature" Pandora lighting fixture, while bold wall graphics show off the well-crafted offerings.


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