design:retail | The Cellular Connection Unveils New Flagship Design

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The Cellular Connection Unveils New Flagship Design
February 14, 2013

Marion, Ind.-based The Cellular Connection (TCC) has unveiled a new contemporary store design that will be incorporated into each of its new stores moving forward. The new design, which the retailer recently debuted at its flagship store in Indianapolis, is focused on providing customers with a hands-on shopping experience and helping them understand how to fully integrate their technology purchases into their lifestyles. The new, sleek design includes lifestyle stations with apps, add-ons and products, a central hub of tablets in the middle of the store where shoppers can purchase the products on their own, and a kid-friendly station with video games and other activities. TCC operates more than 800 locations across 28 states.