design:retail | Supervalu Names New Group Vice President

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Supervalu Names New Group Vice President
November 15, 2012

Minneapolis-based Supervalu Inc. has named Sharon Lessard its new group vice president of brand store design and experience. Previously, she was chief design officer in the retail market development and legal department for the company. Lessard and her team will continue to conceive and design the overall customer experience within the company’s stores, focusing on brand development, store design and user experience for Supervalu Retail, as well as independent retailers. Her team is responsible for ensuring that all tools are utilized, while creating and developing new format concepts for established strategies, segmentation, market insights and local intelligence. The creation of this team was prompted by the strategic intent to focus on the continual evolution of marketing design, brand development and customer centricity.