design:retail | Sport Chalet Introduces New Urban Concept Store

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Sport Chalet Introduces New Urban Concept Store
July 02, 2013

Sport Chalet Inc. has unveiled a new urban concept store in downtown Los Angeles. The new store features a modern layout, with flexible fixtures and modules. Designed by Gensler, the space features an Expert Center, a hub in the center of the store designed to host classes and clinics that encourage customers to discover and embrace an active lifestyle. Unlike Sport Chalet’s 42,000-sq.-ft. one-stop shop format, the new 27,000-sq.-ft. format will carry targeted sporting equipment. Customers also will be able to order merchandise through iPad systems located throughout the store. Established in 1959, the company currently operates 53 stores in Arizona, California, Nevada and Utah.