ShopperTrak Acquires RapidBlue
June 18, 2013
ShopperTrak has acquired RapidBlue Solutions Oy, a European provider of retail data and analytics. RapidBlue uses radio frequency technology to collect shopper movement information. The company transforms the anonymous data into information and insights that retailers can use to manage the marketing, merchandising and operations of their businesses. Combined with its recent acquisition of ReTel Technologies, ShopperTrak now offers interior analytics capabilities that blend the best of video and location-based analytics.