ShopperTrak Acquires ReTel Technologies
November 19, 2012
Chicago-based ShopperTrak has acquired San Francisco-based ReTel Technologies Inc. (ReTel), a provider of hybrid video-auditing solutions and advanced shopper analysis. ShopperTrak will integrate ReTel’s technology to deliver an enhanced level of shopper insights to retailers. Once available with ShopperTrak’s core offerings, the new capabilities will give retailers access to customer demographics, queue analysis, speed-of-service and sales process effectiveness. In addition to adding new service capabilities to ShopperTrak’s offering, ReTel’s team also will establish ShopperTrak’s presence in the San Francisco area.