design:retail | Samsung to Open In-Store Shops at Best Buy

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Samsung to Open In-Store Shops at Best Buy
April 04, 2013

South Korea-based Samsung will roll out in-store shops across 500 U.S. Best Buy locations this month, according to Bloomberg. Called Samsung Experience Shops, the stores are slated to begin opening April 8, and will showcase how the company’s tablets, smartphones and televisions work together. The stores will average 460 sq. ft. and will be located near the front of Best Buy’s largest stores. Samsung also plans to open additional smaller Experience Shops by June at about 1,000 other Best Buy and Best Buy Mobile locations.