Roth Sheppard to Oversee Scandinavian Designs Revamp
January 30, 2013
Petaluma, California-based Scandinavian Designs has hired Denver-based Roth Sheppard Architects to strategically redesign a number of its retail storefronts. To date, design is underway on the furniture company’s Dania brand stores located in Portland, Ore.; Northbrook, Ill.; and Orland Park, Ill. Roth Sheppard’s design goal for the revamp is create a strong, memorable identity for the company by connecting the clean lines of its furniture to a new modernist exterior aesthetic. The redesign will include façade changes, as well as the use of wood, concrete, exposed steel, large expanses of glass, controlled natural lighting and integrated signage.