design:retail | Report: Location-Based Technology Increases Shopper Engagement

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Report: Location-Based Technology Increases Shopper Engagement
April 22, 2013

A new study developed by Point Inside, a developer of in-store shopping apps for retailers, found that retailers that incorporate location-based technology into their store apps increase shopper engagement by five times compared to those who do not. The data was collected through a year-long A|B test using otherwise identical apps that differed only in the availability of indoor location features. The study also found that the fastest growing segment of shoppers were those who used the apps five or more times in a month. This segment grew from 17 percent to 30 percent. Additionally, the study found that the number of overall users increased 14 times throughout the year, and the average number of items on the consumer’s shopping list increased by 1.5 times.