design:retail | Report: College Students a Growing Customer Base for C-Stores

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Report: College Students a Growing Customer Base for C-Stores
January 02, 2013

According to a report by the NPD Group Inc., college students made 351.4 million visits to convenience stores (c-stores) and spent approximately $5.2 billion on c-store products in the 12 months ending June 2012.

The report, titled “Making the Grade: Student Consumer Impact on the Retail Fuels and Convenience Marketplace,” found that student c-store usage has grown across virtually all spending components and product dollars grew 15 percent compared to a year ago. The report also found that 31.9 percent of college students’ c-store purchases are an impulse buy, compared to 22.7 percent of other c-store shoppers’ purchases.

With the population of full- and part-time college students currently at 19 million and their discretionary spending reaching $76 billion last year, up $2 billion from the year before, the NPD report finds that there is significant opportunity for c-stores to attract these young adults and build brand affinity.