design:retail | RadioShack, Target Dissolve Partnership

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RadioShack, Target Dissolve Partnership
January 15, 2013

Fort Worth-based RadioShack Corp. will end its partnership with Target, effective April 8, 2013. Through the partnership, RadioShack helped operate Target Mobile in 1,500 Target stores, with access to manage the retailer’s post-paid mobility business. RadioShack, however, did not manage the prepaid mobility business or the wider range of accessories offered in Target stores. Since October 2012, the retailer had been renegotiating the terms of the relationship with Target to establish an agreement that would be profitable to both companies. At that time, RadioShack executed a termination notice that would allow the company to exit the Target business if an agreement could not be reached.