design:retail | NRF: Easter Spending to Reach $17.2 Billion

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NRF: Easter Spending to Reach $17.2 Billion
March 19, 2013

According to the National Retail Federation’s (NRF) Easter Spending Survey, conducted by BIGinsight, the average person celebrating Easter will spend approximately $145.13 on candy, décor, apparel and food, flat compared to last year’s $145.28. Total spending will reach an estimated $17.2 billion.

The survey found much of consumers’ budgets will go toward food for a family brunch or dinner, with 86.9 percent of those celebrating Easter spending an average of $45.26 on items needed for their holiday meal. Nearly half (48.4 percent) will purchase clothing this Easter, spending an average of $25.91 on new outfits. Nine in 10 (90.5 percent) will stock up on Easter candy, spending an average of $20.66 on jellybeans, chocolate and more. Additionally, consumers will spend an average of $20.82 on gifts, $9.49 on flowers and $9.11 on decorations.

Most people (63.4 percent) will shop at discount stores and four in 10 (40.7 percent) will shop at a department store. Others will shop at specialty stores (24.9 percent), online (21.1 percent) and at specialty clothing stores (10.6 percent).

The survey also found that many people will use their smartphones and tablets to shop for Easter items. Four in 10 (43.3 percent) of smartphone owners will use their mobile device to research product information, look up store hours and location, compare prices and even purchase gifts and other items. Specifically, 14.8 percent said they will purchase Easter products with their smartphones. More than half (51 percent) of tablet owners will use their device to make purchases, research products, and prices and look up retailer information, such as store locations and hours. One in five (22.1 percent) said they will purchase something via their tablet.