design:retail | NRF: Consumers Get a Jump Start on Holiday Shopping

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NRF: Consumers Get a Jump Start on Holiday Shopping
November 14, 2012

According to the National Retail Federation’s (NRF) holiday consumer spending survey, conducted by BIGinsight, 52.8 percent of Americans have already started their holiday shopping, up from 51.4 percent last year.



According to the survey, nearly six in 10 (59.7 percent) consumers will spend on fashion and apparel items, and other accessories. About the same amount of people (59.2 percent) will buy gift cards. Nearly half (45.1 percent) of people said they will buy toys and 22.5 percent of shoppers will purchase jewelry, the highest amount since 2007.



Other popular gifts will be books, CDs, DVDs, videos and video games (51.5 percent), electronics (31.7 percent), personal care or beauty items (24.4 percent), and food and candy (32.6 percent).



More than four in 10 (43.4 percent) shoppers will rely on debit cards as their primary form of payment. An additional 25.2 percent will use cash, and 2.8 percent will use a check. Nearly three in 10 (28.7 percent) will charge their gifts.


The survey also found that 47.3 percent of consumers will look for holiday gift ideas online. Other areas for insight include the physical store (45.2 percent), advertising circulars (36.2 percent), television (35.4 percent), and friends and family (40.4 percent). More than one-third (34.1 percent) of consumers said they will seek ideas from catalogs. Additionally, 13.3 percent will use Facebook and 5.8 percent will use Pinterest to gain inspiration.