design:retail | NRF: 147 Million People to Shop Black Friday Weekend

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NRF: 147 Million People to Shop Black Friday Weekend
November 15, 2012

According to a National Retail Federation (NRF) survey conducted by BIGresearch, up to 147 million people plan to shop during Black Friday weekend (Nov. 23-25). Specifically, 71 million said they would shop, and another 76 million said they would wait and see what retailers have in-store that weekend.

The survey also found that half (49.5 percent) of respondents will keep up with advertising circulars throughout the holiday season, and three in 10 (30.5 percent) said they will use television advertisements to stay up-to-date with upcoming sales and events. In addition, 26.8 percent will follow retailers’ websites and 31.4 percent will track emails from retailers in order to get the latest holiday announcements.

Additionally, according to’s eHoliday survey, three in 10 (29 percent) multichannel retailers said they will promote their in-store Black Friday deals with mobile alerts, up significantly from the 18.4 percent who planned to do so last year. Additionally, 80.6 percent will use Facebook to alert shoppers about in-store deals, up from 73.7 percent last year.