Lippincott Hires New Chief Marketing and Communications Officer
November 12, 2012
New York-based Lippincott has hired Heather Stern as its new chief marketing and communications officer. In her role, Stern is responsible for increasing the company’s global brand presence. As part of this, she will drive the company’s overall external marketing strategy, including content development, branded communications, media relations, digital marketing and sponsorships. She also will focus on internal communications and employee engagement initiatives. Prior to joining Lippincott, Stern served as vice president of marketing for WPP’s Millward Brown unit.