design:retail | Joie Announces Expansion Plans

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Joie Announces Expansion Plans
January 02, 2013

Los Angeles-based contemporary brand Joie plans to open as many as 15 U.S. stores next year, according to www.wwd.com. The retailer recently opened locations in New York’s SoHo neighborhood and in West Hollywood, Calif., bringing its total number of U.S. stores to four. It is eyeing New York’s Meatpacking District, as well as Pasadena, Calif., and San Francisco for the planned future stores. Joie’s store design varies by location, but all of its locations are influenced by Southern California lifestyle and Parisian pieds-à-terre.