Info Retail Changes Name to InReality
April 02, 2013
Atlanta-based customer experience strategy and design firm Info Retail has changed its name to InReality. This change is part of a larger effort emphasizing the firm’s commitment to multichannel experience integration. “Our new name, InReality, reflects our firm's unique capabilities, covering the entire spectrum of customer experience, from guiding clients in strategy to designing and managing the solution—what we call experience integration,” said Ron Bushman, president and founder of the company.