design:retail | IHOP to Enter Asia-Pacific Market

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IHOP to Enter Asia-Pacific Market
February 15, 2013

IHOP Restaurants, a subsidiary of Glendale, Calif.-based DineEquity Inc., is expanding into the Asia-Pacific region with a new restaurant in the Philippines. The new location is expected to open in late-February, and is part of a first-time franchise relationship with InterDine Corp. Under the franchise agreement, InterDine Corp. will open a total of 20 IHOP restaurants in the Philippines over the next five years, with the opportunity to open others in Malaysia, Taiwan, Thailand, Singapore and Vietnam. Currently, IHOP operates restaurants in the United States, Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates and the U.S. Virgin Islands.