design:retail | H&M to Debut in Serbia

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H&M to Debut in Serbia
January 10, 2013

Stockholm-based H&M Hennes & Mauritz AB (H&M) will open its first H&M store in Serbia. The new store, slated to open in fall 2013, will be located in the country’s capital city, Belgrade. This year, H&M also will open its first stores in Chile, Estonia, Lithuania and via franchise in Indonesia. The H&M Group, which includes the brands H&M, COS, Monki, Weekday, Cheap Monday and H&M Home, operates approximately 2,700 stores in 48 markets, including franchise markets.