design:retail | Gap Acquires Intermix

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Gap Acquires Intermix
January 04, 2013

San Francisco-based Gap Inc. has acquired New York-based Intermix Holdco Inc., a multibrand specialty retailer of luxury and contemporary women’s apparel and accessories. Intermix operates 32 boutiques across North America, along with an e-commerce site, offering a mix of luxury brands, including up-and-coming designers. Gap plans to expand the company’s network of stores, as well as add significant visibility and enhancements to its online site. The acquisition extends Gap’s portfolio of brands, building upon the success of its acquisition of Athleta in 2008 and the multibrand, premium product offering at Piperlime. Intermix will continue to operate under the leadership of Chief Creative Officer Khajak Keledjian and President Adrienne Lazarus, both of whom will continue to be based in New York. They will report to Art Peck, president of Gap Inc.’s growth, innovation and digital (GID) division.