Edible Arrangements Introduces Edible To Go Concept
July 03, 2013
Wallingford, Conn.-based Edible Arrangements has launched a new Edible To Go store format, designed for shopping malls and other high-traffic venues. The streamlined mall units are decorated with colorful, contemporary graphics and offer fresh cut, all-natural fruits, smoothies, fresh-squeezed lemonade and orange juice, fresh fruit salads, sundaes and parfaits, as well as fresh fruit arrangements. The first locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall just outside Philadelphia. The Chandler Fashion Center in Chandler, Ariz., will follow, with plans to expand the concept to additional markets by the end of the year.