design:retail | Bergdorf Goodman Awarded Best Holiday Windows in New York

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Bergdorf Goodman Awarded Best Holiday Windows in New York
December 10, 2012

DDI Magazine named Bergdorf Goodman as the Platinum Award winner in the annual Winning Windows Manhattan holiday retail window competition last week. The second-place Gold Award went to Anthropologie Rockefeller Center, and the third-place Silver Award was a tie awarded to both the Ralph Lauren Women’s and Ralph Lauren Baby stores.

For the 13th consecutive year, the DDI Winning Windows awards honor the top three Manhattan retail stores for their excellence in holiday window design. DDI Winning Windows judges walked New York City, touring the storefronts and delighting in the creative, festive and impeccably executed designs that window teams across the city have spent the past year planning.

Judging was based on three criteria: originality and creativity, spirit of the season and technical aspects of execution. This year’s 2012 judges included Alison Embrey Medina, executive editor, DDI Magazine; Jessie Dowd, senior editor, DDI Magazine; and Peter-Tolin Baker, principal at P-T B Design Services.

Bergdorf Goodman’s windows, titled “BG Follies of 2012,” are inspired by the lavish performances of American popular entertainment of the ’20s and ’30s Jazz Age. The windows evoke the glorious era of Art Deco theater palaces, with each of the five windows representing a separate act. The five main Fifth Avenue windows feature the following acts: “Tuning Up,” “Rhapsody in Feathers,” “Follies in Miniature,” “Canine Daredevils” and “The Mirror Kaleidoscope.” The acts continue along 57th and 58th streets and across Fifth Avenue in front of the Men’s Store. The windows mesmerize with their impeccably executed details and tell a story full of fantasy, drama and wit. 

The Anthropologie Rockefeller Center windows featured magical winter scenes of snow-covered forests, starry skies and lacy landscapes made from two- and three-dimensional layers of handcut paper. Handmade paper animals roam freely throughout the scenes, adding a touch of whimsy that makes the windows both playful and beautiful.

The Ralph Lauren Women’s store windows are a winter fantasy, inspired by dramatic moments in film, such as “Great Expectations.” Dramatic icy scenes create an eerily beautiful tableau that shimmers and enchants. The Ralph Lauren Baby store windows portray a sweet story inspired by the iconic Polo Bear, depicting a bear family enjoying holiday moments together. Warm touches like wood and holiday lights create a cozy and festive display.

The Winning Windows honorees were presented their awards at the PAVE Gala, held Wednesday, Dec. 5 at Cipriani Wall Street in New York City. To view photos of this year’s winners, click here