Design Leaders 2012

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Tracey Gould, Marketing Director
101 S. 15th St., Ste. 200 
Richmond, VA 23219 

Telephone: (804) 343-1010 
Fax: (804) 343-0909 

2011 Total Annual Billings: $14,233,800
2011 Retail Design Billings: $3,998,100
2011 Retail Square Footage: 100,000

Year Established: 1897 

Number of Employees: 100

Renovated Stores 2

Other Projects 284 Branch Banks, Patient First, Marriott hotel lobbies/restaurants

Services Provided:
Architecture, store design/planning, project management, signage/graphics design, document/roll-out coordination, branding & identity design

Supermarket/Grocery/Drugstores: 5%
Restaurant/Food Service: 25%
Vendor Shops: 11%
Other: 59% branch banks and Patient First medical office building

Leading Retail Clients: Kroger, Federal Realty Trust, +3 retailers who wish to remain confidential

Most Exciting Projects of 2011: Willow Lawn Shopping Center because it involved significant demolition and new work. By de-malling the center and adding 17,000 sq. ft. of space for new tenants, Baskervill's design lends a fresh perspective to the space. The new design greatly improves visibility from Richmond's busy W. Broad Street, providing an advantage for visitors and tenants alike. The dynamic rebirth of Willow Lawn not only provides an exciting new retail opportunity, but also paves the way for new jobs and and upscale residential growth in the surrounding areas.

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