Blockbuster Tests New Concepts at Dallas Stores

Blockbuster Tests New Concepts at Dallas Stores
April 24, 2008

Dallas-based Blockbuster Inc. has begun testing new concepts at a dozen Dallas-area stores, according to The Dallas Morning News. Ideas being tested include the option to buy a cappuccino or fountain drink, offering new technology for watching movies, reading books or shooting video, renting movies as early as 6 a.m., and in-store entertainment such as 62-in. screens or free Wi-Fi. Locations of the stores turned into prototypes for testing include Dallas, The Colony, Frisco, Garland, McKinney and Plano, which have been customized with new features for the target demographics. Customizations include a children's play area in Plano, a video gaming center at The Colony, and a self-service coffee and soft drink bar at McKinney. "I'm a big believer of the physical relevance of a store," said Jim Keyes, CEO of Blockbuster. "People like to shop, whether it's in a Neiman Marcus or a Blockbuster. But we need to change our stores to become a destination for entertainment." Keyes did not reveal plans for how long the company will study the prototype stores, but said Blockbuster will "roll out ideas as they catch on," The Dallas Morning News reported.

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