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Survey Reveals 75 Percent of Consumers Use Eco-Friendly Practices at Home
May 08, 2008

A new opinion survey conducted by Corporate Research International (CRI) indicates that more than 75 percent of respondents have implemented energy-saving and environmentally friendly practices at home, including replacing regular light bulbs with energy-efficient bulbs, turning off lights more often, recycling and using reusable bags while shopping. According to the survey, 63 percent of respondents have decreased receiving paper mail when possible. Twenty-five percent said they saved gas by carpooling or using public transportation, and 76 percent of respondents currently recycle at home. Sixty-one percent of respondents said they would be willing to spend $1-$5 on a curbside recycling program, and 54 percent said they would be wiling to spend at least $50 on an environmental cause or energy-saving practice. The survey also found that 63 percent of respondents had considered purchasing a hybrid or energy-efficient vehicle. The reason for implementing environmentally friendly practices at home range for respondents from a number of causes, with 35 percent saying the loss of natural resources concerned them, 20 percent said air quality and another 17 percent were concerned with water quality. "This survey shows what consumers feel they can do for the environment right now and what's most important to them," said Mike Mallett, CEO of CRI. "Consumers are thinking more and more about the environment while they're shopping, when they're at home, and in their daily lives in general." The survey, conducted April 8-12, polled more than 2,077 consumers.

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