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Golfsmith Announces Store Plans for 2010
January 28, 2010
Austin, Texas-based golf equipment, apparel and accessories Golfsmith International Holdings Inc. announced plans to open four new stores in 2010, and retrofit several additional stores. “In 2009, we experienced solid market share growth and dramatically improved cash flow in a tough economic climate," said Marty Hanaka, president and CEO of Golfsmith. "We continue to build momentum, and these new stores are just the beginning and are a key part of our strategic growth plans.” New stores will open in Overland Park, Kan., and Naples, Fla., followed by additional locations to be announced. In addition to the four new stores, Golfsmith will also retrofit several older stores to bring them up to date with the company’s newest format and design, which offers golfers a greater opportunity to experience the game. The first store to be redesigned this year is Golfsmith’s Downer’s Grove location in Chicago.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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