Look Fab Pop-Up Store Returns to Canada

Look Fab Pop-Up Store Returns to Canada
April 29, 2008

The Look Fab Moments pop-up store, which was developed by Chicago-based marketing agency Upshot, will be appearing in Toronto's Bloor Street shopping district through May 11. The storefront destination offers consumers tips, tricks, insider secrets and product recommendations for transforming their beauty routines. Visitors also receive free samples of Proctor & Gamble (P&G) beauty products from CoverGirl, Pantene, Olay, Crest, Gillette Venus and Clairol. When designing this year's concept, Upshot--the creators of P&G's past three Look Fab programs--built upon last year's pop-up studio, adding to the consumer offerings and increasing interaction with the participating brands. Look Fab Moments features four experiential stations: Essentials Bar for back-to-basics personal care routines; Skin Boutique for customized skincare solutions; Color Lounge for makeup shades; and Style Studio for hair styling and coloring tips. Visitors receive free beauty booklets that facilitate hands-on exploration at each station, with space to note their own discoveries. The pop-up store is supported with TV, online and in-store campaigns. The pop-up beauty experience will head to Calgary's Market Mall May 22 through June 5.

Produced by: Nielsen Business Media, a part of the Nielsen Company
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