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GE Launches Project Plant-A-Bulb
April 20, 2009
GE Consumer Industrial's month-long Earth Day initiative, GE Project Plant-a-Bulb, helps consumers consider the environmental and financial benefits of energy-efficient lighting, while bringing the lasting beauty and positive effects of perennial flower bulbs to selected Midwestern landscapes in cities such as Cleveland and Chicago. For every unique visitor to www.GEProjectPlantaBulb.com during April, GE will plant a corresponding number of flower bulbs, up to 100,000. The plantings will be conducted with the help of environmental and civic organizations. Visitors to the site will find coupons, streaming educational videos, energy lesson plans for teachers and an energy savings calculator that shows consumers how to cut wasteful spending on energy.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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