Seven For All Mankind Debuts New York Flagship

Seven For All Mankind Debuts New York Flagship
August 08, 2008

Denim label Seven For All Mankind, owned by Greensboro, N.C.-based VF Corp., debuted its first flagship in New York's SoHo neighborhood yesterday, according to WWD.com. The 3,000-sq.-ft. store replaces the former Smith & Hawken home and garden space at 394 W. Broadway. As Seven's fourth full-price unit--in addition to locations in Los Angeles, Dallas and Malibu, Calif.--the SoHo flagship is the largest store yet. The store features a gallery space to showcase art projects, kicking off with photographer Tim Mantoani's "Behind Photographs" exhibit. The interior of the space is similar in design to the Los Angeles store, but also features unique elements such as plank flooring, a staircase, white marble and polished chrome. The SoHo store will initially carry 70 percent denim and 30 percent sportswear. "We've never been able to tell the brand's whole story in a retail environment here. From a global standpoint, New York hits everyone," said Aaron Battista, vice president of retail for the company. Seven plans to open 100 stores over the next five years, with nine locations scheduled to open this year, and 20 to launch in 2009, Battista said.