Tim Hortons, Cold Stone Bring Co-Branded Stores to New York

Tim Hortons, Cold Stone Bring Co-Branded Stores to New York
July 13, 2009

Oakville, Canada-based Tim Hortons Inc. is taking on Manhattan. The chain of quick service coffee-and-doughnut stores has announced that it is expanding into New York with three new stores, co-branded with ice cream chain Cold Stone Creamery. The new Tim Hortons stores will be located in existing Cold Stone locations, including the company’s flagship in Times Square. This move is part of a co-branding strategy the two chains announced in March 2009, which has already involved the rebranding of 40 restaurants across North America. “The ongoing co-branding program with Cold Stone Creamery is a good way to test the market,” said David Clanachan, COO for U.S. and international Tim Hortons Inc. “The conversion of our flagship store to a Tim Hortons-Cold Stone co-brand represents the continued success of the co-branding initiative,” said Kevin Blackwell, chairman and CEO of Kahal Corp., the parent company of Cold Stone Creamery. Tim Hortons has 3,500 locations across the United States and Canada.