Mothers Work Restructures, Streamlines Branding

DDI WEB

Mothers Work Restructures, Streamlines Branding
July 02, 2008

Maternity apparel retailer Mothers Work Inc., Philadelphia, is planning a strategic restructuring and streamlining of its merchandise brands and store nameplates. The company's luxury brand, A Pea in the Pod, will expand to include its mid-market line, Mimi Maternity, beginning with the Spring 2009 collection, which will debut in November 2008. Also beginning with the Spring 2009 collection, Mothers Work's luxury brand will be rebranded as A Pea in the Pod Collection in an effort to highlight its exclusive designer brand positioning. The retailer's value-priced maternity apparel brand and nameplate, Motherhood Maternity, will remain unaffected by the changes.

RetailDesignDiva is the industry's first retail design Weblog dedicated to the issues, opinions and frustrations of the day. Click here to read the Diva's recent rantings.

Nielsen Web Seminars
September 04, 2007

The World Is Flat: Learn The Right Way To Incorporate New Display Technology Into Your Next Project
September 13, 2007 - 2PM Eastern

Sponsored by NEC
Join DDI and DigitalSignageToday.com for this live, interactive Web Seminar, sponsored by NEC, and hear directly from industry experts on how to go about choosing the right flat panel display for the project at hand. Attend this online-only event and learn how the Hyatt Regency Chicago, the city's largest hotel, has utilized digital display technology to better communicate vital information to its guests in a timely and efficient fashion.
Register

Produced by: Nielsen Business Media, a part of the Nielsen Company
	Hospitality Design \| Kitchen & Bath Business \| Display & Design Ideas Multi-Housing News \| Commercial Property News \| Impressions

DDI has been heralding the latest retail store design ideas since 1988 and has become a trusted source for all things retail. When DDI first appeared 20 years ago, the market was right for a magazine that focused on the retail environment. DDI has grown to become the retail design resource for store design concepts and a trusted guide to retail design ideas. DDI carefully chronicles the changes and focuses on the things that generate a buzz the world over in the retail industry.