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Best Buy to Incorporate Music Centers
July 28, 2008
Richfield, Minn.-based Best Buy Co. Inc. is planning to use about 2,500 sq. ft. of retail space in dozens of its stores throughout the United States for musical instruments and accessories, according to the Associated Press. The consumer electronics retailer expects to open about 85 music centers within its stores by the end of this year in an effort to expand revenue opportunities as CD and DVD sales decline. "We're not just extending the shelf space in the store, we're creating a designated area specifically for this experience," said Kevin Balon, vice president of musical instruments for Best Buy. "And we're trying to create an authentic and genuine musical instrument store look and feel inside of Best Buy." Ten music centers have already opened in Best Buy stores in California, Illinois and Minnesota. The new merchandise will include guitars, basses, keyboards and DJ equipment, along with musical accessories such as picks and sheet music. Additionally, Best Buy plans to offer group music lessons.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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