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J.C. Penney Partners with David's Bridal
September 12, 2007
Plano, Texas-based J.C. Penney Co. Inc. and David's Bridal announced an exclusive retail partnership. As part of the partnership, all of David's Bridal's registered brides will be invited, via e-mail, direct mail or by David's Bridal consultants, to create a gift registry at JCPenney. Along with links to JCPenney's online wedding registry on Davidsbridal.com, all David's Bridal stores will carry JCPenney's wedding registry brochure, highlighting the company's array of wedding registry items and services. The partnership will also include a variety of joint marketing initiatives such as bridal shows, in-store events and contests, as well as special customer discounts and offers. David's Bridal has more than 278 stores nationwide.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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