J.C. Penney Partners with David's Bridal

J.C. Penney Partners with David's Bridal
September 12, 2007

Plano, Texas-based J.C. Penney Co. Inc. and David's Bridal announced an exclusive retail partnership. As part of the partnership, all of David's Bridal's registered brides will be invited, via e-mail, direct mail or by David's Bridal consultants, to create a gift registry at JCPenney. Along with links to JCPenney's online wedding registry on Davidsbridal.com, all David's Bridal stores will carry JCPenney's wedding registry brochure, highlighting the company's array of wedding registry items and services. The partnership will also include a variety of joint marketing initiatives such as bridal shows, in-store events and contests, as well as special customer discounts and offers. David's Bridal has more than 278 stores nationwide.

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