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RSR Research Releases 2010 Retail Pricing Report
February 01, 2010
Miami-based RSR Research released its latest report, “Getting Back to Good: Retail Pricing 2010.” The report data showcased retailers continued investment in core pricing capabilities for 2010, and contains analysis of the business drivers, opportunities and organization constraints around pricing and promotions. "It was fascinating to see a significant shift away from relying on stores for customer and pricing expertise by our retail respondents this year," said Nikki Baird, managing partner at RSR Research and co-author of the report. "It's no longer about getting front-line expertise out of the store and into the enterprise - thanks to cross-channel and social media, stores no longer have the best picture of prices that move local consumers. That now comes from a wider view of customer insights and behavior." Report findings were based on a survey of 123 retailers during the fall of 2009.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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