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Cyber Monday Spending Increases 15 Percent
December 04, 2008
Online shoppers spent $846 million on Cyber Monday, a 15 percent increase over the Monday after Thanksgiving last year, making it the second-heaviest online shopping day on record, according to data from research firm comScore Inc. This year's strong Cyber Monday sales came despite the failure of Web sites run by several top national retailers during the preceding four-day Thanksgiving weekend. In fact, online spending during the four-day period spanning the day after Thanksgiving to Dec. 1 increased 13 percent this year, compared with 2007, including double-digit gains on both weekend days and on Monday. For the full holiday shopping season to date, which comScore said began on Nov. 1, the $12 billion in 2008 online sales is 2 percent less than last year, the research firm said. In late November, comScore predicted that 2008 online holiday spending would be flat compared to last year.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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