 |
 |
|
SAVE | EMAIL | PRINT | MOST POPULAR |  RSS | REPRINTS
Family Dollar Announces New Stores, Renovation Plans
November 05, 2009
Matthews, N.C.-based Family Dollar Stores Inc. announced plans to open new stores and renovate older locations, according to Reuters.com. The expansion was announced at the company's analyst meeting on Nov. 3, and also included plans to target more middle-income consumers seeking bargains. Changes in Family Dollar stores will include grouping similar products in one location, and making navigation easier by improving signs and removing clutter. Selling most of its merchandise for $10 or less, Family Dollar's core lower-income shoppers have household incomes below $40,000. However, the company said it has been attracting more shoppers with household incomes of up to $70,000 recently. Family Dollar also said it is launching a new ad campaign to promote its name-brand food offerings, with the tagline, "Exactly the same as the grocery store. We just price them lower."
SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS
|
|
|
|
|
|
|
DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
|
|
|
|
|
