JCPenney Partners with Mango

JCPenney Partners with Mango
December 02, 2009

Plano, Texas-based J. C. Penney Co. Inc. and Barcelona, Spain-based fast-fashion retailer Mango announced plans for JCPenney to become Mango’s exclusive department store retailer in the United States for the "MNG by Mango" brand. Mango, which operates more than 1,300 stores in 94 countries, is known for rapidly delivering European runway fashion at affordable prices. As JCPenney’s largest contemporary brand, MNG by Mango will bring a representation of Mango fashion to JCPenney, and will dramatically expand the brand’s presence in the United States, where there are currently 12 Mango stores. The MNG by Mango brand will include a full lifestyle offering of career and casual sportswear, as well as accessories sold only at JCPenney. Planned to be the largest rollout ever of any fast-fashion concept, MNG by Mango will be a specialty 1,000-sq.-ft. store within JCPenney and the centerpiece of a newly designed contemporary area in the core of JCPenney stores. Beginning in fall 2010, MNG by Mango will launch in up to 75 stores and on JCP.com, with plans to expand to approximately 600 stores by fall 2011. “Fast fashion for the young, modern woman is our highest-potential business opportunity,” said Myron E. (Mike) Ullman III, chairman and CEO of J.C. Penney.