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Office Depot, Sharpie Launch New Shopping Format
January 07, 2009
Delray Beach, Fla.-based Office Depot Inc. recently announced a new in-store shopping experience that will provide customers with more options, better value and the ability to experience the product before purchasing. The Sharpie "Try and Buy" center is a new experiential shopping concept that includes a test center for customers to "doodle"; new, simple-to-read signage; a "tips" center with information on using Sharpie markers; and an assortment of 60 Sharpie products, available in 24 different colors. Sharpie permanent and dry-erase markers and highlighters are now arranged at point-of-sale in categories based on how they are used, making it easier for customers to find what they need. The marker section also will include a "what’s new" area that will make it simple for customers to locate new products.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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