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Aeropostale Opens First “P.S. from Aeropostale” Store
June 19, 2009
On June 18, New York-based Aeropostale Inc. presented its first "P.S. from Aeropostale" location in West Nyack, N.Y. The retailer's new brand will depart from its usual 14- to 17-year-old audience, instead marketing trendy and affordable apparel to children from ages 7 to 12. "We are thrilled to be able to offer the elementary school student a brand they can call their own," said Julian R. Geiger, chairman and CEO of Aeropostale. The company intends on adding nine more P.S. from Aeropostale locations during fiscal 2009. Aeropostale currently operates 915 flagship stores.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone.Click here for a video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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