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Pacific Sunwear Names New CEO
June 19, 2009
Anaheim, Calif.-based Pacific Sunwear of California Inc. has selected Gary H. Schoenfeld as its new CEO, effective June 29, according to The Los Angeles Times. After a nine-year term at Vans, where he most recently served as CEO, Schoenfeld will succeed Sally Frama Kasaks at PacSun. Schoenfeld plans to restore Pacific Sunwear's popularity by developing the teen chain's brand line-up, appealing to new customers and promoting the company's surf-and-skate focus. "The company has had declining sales trends and hasn't been profitable for some time, so we've got some work to do," Schoenfeld said. Currently, the company operates 927 stores.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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