Best Buy Debuts Store Designed for Women

Best Buy Debuts Store Designed for Women
October 06, 2008

Richfield, Minn.-based Best Buy Co. Inc. debuted a new store designed for women in the Denver area on Oct. 4. The company tailored the Arapahoe/Parker store, located at 15800 E. Briarwood Circle in Aurora, Colo., to meet the unique needs of the Denver market by gathering insight from local consumers. The design of the store reflects the Colorado lifestyle and sentiment of the people. Local residents assisted Best Buy in choosing the store furnishings, so that the room displays would exemplify elements of a traditional Colorado home. These features include softer lighting, lifestyle imagery and more neutral-tone colors in display areas. Best Buy will also offer educational classes pertaining to the specific interests of the Denver community. While designing the store, Best Buy integrated key insights from women and consulted with its Women's Leadership Forum, or "WoLF pack", a group of employees who promote women's interests in Best Buy stores. From their recommendations, Best Buy designed the Arapahoe/Parker store to ensure both men and women find the products tailored to fit their way of life. The store will offer specialty services, such as gift wrapping during the holidays, and will also provide assistance in opening packages and in-store recycling services. The store's restrooms will include toddler sinks to better accommodate families with small children. "We have designed this Denver store based on unique local market needs, specially the needs of our female customers," said Rhonda P. Stewart-Cagnolatti, general manager, Best Buy Arapahoe & Parker.