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Benihana Launches Multi-Media Campaign
September 16, 2008
Miami-based restaurant chain Benihana Inc. has launched a new multi-media campaign with the message, "Now that's special,” developed by Cronin and Co. LLC, a full-service marketing communications agency. The multi-media campaign includes print, billboards, rich media/banner advertising, a 15-second pre-roll video and a new Web site. The new site (Benihana.com) now allows visitors to send a special message via a Benigram, a custom message crafted by a virtual chef on the teppanyaki grill. The site also invites guests to view, e-mail and download their Benihana souvenir photo taken in the restaurant. The campaign has launched in 26 cities across the country. To view the new campaign, visit www.benihana.com/special.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone. Below is video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November.
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