Jewel-Osco to Open Urban Fresh Format in Chicago

Jewel-Osco to Open Urban Fresh Format in Chicago
July 17, 2008

Jewel-Osco, a chain owned by Eden Prairie, Minn.-based Supervalu Inc., plans to open a 16,000-sq.-ft. concept store called Urban Fresh by Jewel in Chicago this fall, according to Progressivegrocer.com. Located in Chicago's Lincoln Park neighborhood, the Urban Fresh market is as a specialty grocery store designed for busy professionals, offering up ready-to-go-meals, produce and organic items, and fresh meats and seafood. "The smaller-format store is an exciting complement to our larger, more traditional grocery stores," said Keith Nielsen, president of Jewel-Osco. "We hope to learn as much as possible from the effort, paying close attention to customer feedback, so we can deliver the best experience for our shoppers."

Produced by: Nielsen Business Media, a part of the Nielsen Company
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